Project Overview
One thing I really loved about the UX team at Ally was that if you had some down time, they would try and figure out a way to “loan you out” so you could make an impact with your design skills across various departments. I was able to work with the Marketing Department a couple of times during my contract and really enjoyed the opportunity to stretch my creative muscles a bit. The first project was a pitch for a new marketing campaign for the bank in an effort to humanize themselves to customers since they had no brick and mortar presence. The other project was designing apparel for the collegiate bowl game that Ally was sponsoring.
