Project Summary
A good friend of mine from the beach volleyball community approached me about his idea for a new company that designed and developed board shorts for competitive athletes. In the spirit of the intense drive these athletes possess he had settled on the name “Binge Boardshorts” for the company. After an audit to determine what his vision was for the company branding – I realized the logo mark we created needed to have an organic feel to help soften the word “binge” and bring a fun element into the brand.
To accomplish this, we worked with a graffiti artist online to develop the unique typeface. We went through a couple rounds of revisions and it was very interesting and inspiring to work with someone who saw type as an organic shape rather than a structured form. We settled on a design that we felt represented the mood we were aiming for and refined the original design just a little bit for structural purposes while simultaneously adding the word “Boardshorts” into the logo mark so it was a bit more descriptive. The final result was exactly what we were hoping for; a beachy brand identity that softened the intense nature of the word “Binge” while giving the viewer a good deal of context about the products they were offering.
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