Project Overview
GTRI does some incredible, ground breaking work but often struggles to promote themselves because the work is classified or so industry specific that it makes for a very poor elevator pitch to the average person. During my transition from the Communications Department to the Research Department, the head of my new branch worked to create a succinct list of our capabilities that could be quickly and easily digested by potential sponsors and challenged me to create some corresponding visual materials to help GRTI stand out from the crowd. I ended up designing posters for our conference rooms, a capabilities booklet to hand out at conferences, and a PowerPoint template to elevate and visually unify our pitch presentations.
