Project Summary
GTRI does some incredible, ground breaking work but often struggles to promote themselves due to much of this work being classified or so arcane to the average person (the employees at GTRI are truly some of the smartest people I have ever met) that it makes for a very poor elevator pitch. The head of my branch worked to create a succinct list of our capabilities that could be quickly and easily digested by potential sponsors and challenged me to create some corresponding visual materials to help GRTI stand out from the crowd. Specifically, she wanted to create some posters to hang in our common areas where sponsors were often brought in and presented to, a short capabilities booklet to hand out at conferences, and a PowerPoint template that could be used to elevate our short presentations to potential clients.
The real trick of this project was to create a design that was flexible enough to contain a wide range of content as her eventual plan was to present both her simplified capabilities structure and the visual system we created to house it as a framework for other branches within GTRI. The result looks fairly simple but was the work of several months of content distillation and curation. I believe the result does a phenomenal job of showcasing the work our branch is capable of while standing out from the crowd visually.