Project Summary
As we prepared for the rollout of the new Cashback Card at Ally, I was given the opportunity to submit a few of my own designs for the card itself. The direction given was to design a card that felt exclusive, premium, and visually distinct from Ally’s existing debit card. I ended up submitting three options that I felt offered a wide visual diversity spanning from a fairly safe “inverted” version of the existing card all the way to a full black, metallic design that really pushed the limits of the brand.