Project Overview
Procter and Gamble hired Seek to create an ideation session for their Digestive Wellness team at an exclusive club in downtown Cincinnati. The brand identity, graphic design, and event planning were all structured to feel like a true V.I.P. event for the team. We also designed and built five unique stations throughout the venue to represent future trends in the industry. My personal favorite was the “future technology” station. We created a roped off V.I.P. lounge where participants could experience the hands-free technology of the Xbox Kinect. The station was a huge hit and watching people’s reactions to this hands-free experience was extremely rewarding. In fact, many people actually spent a large part of their free time at lunch playing around in this station.
Full Case Study: coming soon…
