Project Overview
Seek was tasked by Proctor and Gamble to design an ideation session for several premier brands that were all part of the larger line of products called “Baby Care.” The entire idea of the session was to help these teams empathize with three different segmentations of new mothers; how and where they shopped, what level of trust was required for them to try a product, etc. Our team branded the entire event by creating a unique visual language for each segment, designing and placing signage to help people find their way around the space, and conceptualizing three activities for participants to engage with to help them understand a key, core principle that each of the three mothers valued most.
